EPISODE · Apr 22, 2025 · 48 MIN
🛠️ 99% of Products Are Built to Fail — Why This One Refuses to Break | Leatherman
from Good Revenue
Keith Carrato, VP of Product at Leatherman, explains why Tim Leatherman got rejected by every company he pitched and how one simple rule prevents million-dollar product disasters.We cover:🔧 The 40-Year Rejection Story: Tim Leatherman pitched his multi-tool idea to every major company—they all said no, then watched him build a $100M+ business.⚡ The One-Problem Rule: Why Leatherman only builds tools that solve a specific problem they can demonstrate in 30 seconds or less.📋 The "Nice-to-Have" Killer: Keith reveals the internal question that saves Leatherman millions by killing features before they ship.💡 The Failure Budget: Leatherman allocates a specific percentage of resources to projects expected to fail—here's why.🇺🇸 The Tariff Survival Guide: How Leatherman stayed profitable manufacturing in America while competitors moved to China.• Follow Keith: https://www.linkedin.com/in/keith-carrato-a810911/ 📈 Subscribe for weekly insights!• Follow Good Revenue: - Youtube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ - Apple: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473 - Spotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70au - Web: https://goodrevenue.io/goodrevenue• Follow Neeta: https://www.linkedin.com/in/neetabidwai/_Highlights:00:00 Introduction and Guest Welcome00:54 Leatherman's Origin Story03:46 Problem-Solving Focus06:35 Product Development Insights20:58 Embracing Failure and Learning25:02 Colors in Product Design26:16 Apparel to Product Innovation Journey26:55 Curiosity in Development29:38 Quality and Portland Community34:50 Tariffs and International Growth42:27 Customer Stories and Reliability45:23 Building Trust Culture_Referenced:• Leatherman: https://www.leatherman.com/• Tim Leatherman: https://www.rei.com/blog/camp/innovators-tim-leatherman • Nike: https://www.nike.com/• Gerber: https://www.gerbergear.com/en-us• Keen: https://www.keenfootwear.com/#ProductInnovation #Tariffs #LegacyFOLLOW GOOD REVENUE ON YOUTUBE! Or wherever you get your podcasts:YouTube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ Spotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70auApple Podcast: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473 Web: https://goodrevenue.io/ Hosted on Acast. See acast.com/privacy for more information.
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🛠️ 99% of Products Are Built to Fail — Why This One Refuses to Break | Leatherman
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