99. The Birth of Caring for Mama: How Kim Richards is Revolutionizing Support for Moms

Becoming a mother changed everything for Kim Richards, not just her routines, her priorities, or her sleep schedule (though all of that, too), but her sense of identity. And like many moms, she found herself wondering: If I’m the one taking care of everyone, who’s taking care of me?In this episode, Kim shares the story behind Caring for Mama, a mission-led business she built to remind caregivers — especially mothers — that they deserve care, too.This conversation covers the real and often unspoken truths of motherhood, identity shifts, invisible labor, and what it means to put yourself back in the center of your own life.Whether you’re a mom, caregiver, or someone who’s felt the tension between giving and needing help yourself, this episode is a gentle nudge to stop minimizing your own needs.In this episode we cover: How Kim went from barely surviving postpartum to building a company around careWhy having help and still feeling alone is more common than we thinkThe invisible mental load of caregiving and the toll it takesReclaiming small moments of self — and why they matter more than we give them credit forWhat support can look like (beyond casseroles and baby clothes)Connect with KimConnect with Kim: @caringformamaLearn more about Caring for Mama: caringformama.orgConnect with Ashley:Website: https://www.ashleyblackington.comPodcast website: https://www.andbothpodcast.com/Dovetail® App: https://apps.apple.com/us/app/dovetail-app/id6744341822Instagram: @mydovetail.appLinkedIn: https://www.linkedin.com/in/ashleyblackington/