[99] The Top Ways to Move Your MSP Business to a Cybersecurity Focus

In this episode, Richard speaks to Jennifer Bleam of MSP Sales Revolution. She works with a small number of MSPs to scale the cybersecurity mountain. She helps them with pricing, packaging and a go-to market strategy. This includes sales and marketing, time management and financials. Jennifer and Richard talk about why you should use a compliance framework from NCSC or NIST to talk about cybersecurity with your clients, the one tool you should have in your stack, and assumptions that MSPs make about their clients.They also discuss how Jennifer helps her clients to close sales, her tips for successfulMSP marketing, and why you should consider using both video and webinars. Plus, they talk about cybersecurity insurance for your MSP clients, how to sell cybersecurity to clients who don’t see the risk and how you can help all your employees successfully sell your business. Mentioned in This EpisodeEssential EightCIS controlsNISTNCSCCyber EssentialsDan Sullivan: Who Not How: The Formula to Achieve Bigger Goals Through Accelerating TeamworkKeenan: Gap Selling