991: Guest Experts on Air: Elevate Your Online Presence Through Interview-Based Podcast Guesting with Josef Schinwald

What this episode covers

In today's dynamic landscape, expanding your practice and reaching a broader audience is very important. Among the vast number of podcasts, a substantial portion is interview-based, yet only a few consistently deliver high-quality content. If you're considering podcast guesting to elevate your marketing strategy, securing appearances on top-tier podcasts is crucial; however, managing this process can be very time-consuming. https://www.youtube.com/watch?v=rp1kKVbWzyY Josef Schinwald is the founder of Guest Experts on Air, a service that helps experts, thought leaders, and solopreneurs get booked on podcasts to share their message with a wider audience. As a podcast booking specialist, Josef uses his expertise to connect his clients with the right podcast hosts and ensure a successful guest appearance. Today, Josef discusses the power of podcasting as a marketing strategy, particularly for solopreneurs and those looking to establish themselves as authorities in their field. Quotes “Your brain has to become more powerful, and so does your heart. The brain is connected with the heart, and if you see them as separate, that’s not what people truly want.” - Josef Schinwald "Marketing is an investment, and everything else in your business is an expense." - Josef Schinwald “The first most important thing in a business is to create a customer.” - Josef Schinwald Takeaways 01:19 Podcasting is a powerful marketing strategy for solopreneurs and thought leaders to share their expertise and reach a wider audience. 03:11 Adapting to new technologies like AI can enhance one's approach to marketing and guest appearances, but the human element is still crucial. 14:57 Persistence and a willingness to take imperfect action are important when starting a podcast guest appearance strategy. 27:36 Measuring and tracking marketing efforts is key to managing a successful business. 28:39 Building genuine connections with podcast hosts can lead to valuable opportunities and collaborations. Resources Guest Experts On Air: Jazz Up Your Marketing with Podcast Appearances Josef Schinwald on Facebook Josef Schinwald on LinkedIn

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