#991: Should you try to WIN the buy box or sell ABOVE the buy box on Amazon?

Are you "buy box" obsessed when it comes to winning sales on Amazon?You don't have to be! You can win steady sales WITHOUT winning the buy box!   This strategy has been proven over and over in our community, but it's certainly not the ONLY strategy we love for building a beautiful business on Amazon!   It's true - we've been providing ample evidence for a couple years now that wise Amazon sellers and ProvenAmazonCourse.com students that you can completely ignore the buy box and sell easily sourced boring products for prices well above competing sellers who sell the same item, but...   In our excitement in sharing these examples sometimes our students are left with the impression that we favor this "above buy box" strategy above other fantastic pricing and sourcing strategies.   Let's get to the bottom of the confusion! Our Guest on today's show is a great coach on our team, Grant Douglas. He uses both strategies as does our host Jim. They discuss the benefits advantages and disadvantages of both winning the buy box as well as opening up the doors to millions of new ASINs instantly by playing with "above buy box" strategies.   Listen to our announcement at the end of this episode to get details about this special opportunity! ProvenAmazonCourse.com/100 - Our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!   Watch this episode on our YouTube channel here: https://youtu.be/3vxd4s5PBFU     Show note LINKS: SilentJim.com/bb70 - see 200 examples of "above buy box" asins   SilentJim.com/1000- see step by step how to have a $1,000 day on Amazon  from knowing nothing!   A video Jim made recently about "above buy box" showing a map as proof https://youtu.be/S7O7KGbJMck   TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!   SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 80,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.