998: How to Break Into Immersive Entertainment With Michael Counts, Counts Projects [Espresso Shots]

Michael Counts is an artist, entrepreneur and pioneer in the field of immersive entertainment also known as transportive entertainment.  In other words, Michael creates large-scale entertainment experiences that involve the audience as a participant.  He is the founder of entertainment production company, Counts Projects, and the career coaching company, A-Plan Coaching. Over the years, Michael has breathed life into numerous creative endeavors such as, The Ride in New York City.  And he’s worked with A-list clients like fashion designer Michael Kors, and Hollywood shows including The Walking Dead.  Additionally, Michael has directed and designed multiple opera productions. He graduated from Skidmore College with a B.A. in theater and economics. WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:  What people should do to break into the field (4:27) Why putting on a production is like solving a Rubik’s Cube (5:52) Why your major doesn’t matter to break into immersive theater (6:54) Why it’s important to experience everything before ruling something out (10:48) What is the best part of the immersive entertainment experience (13:14) How the coronavirus knocked down the entertainment industry (14:54) If you want to learn more about what Michael does as an immersive entertainment artist and how he built his career check out Time4Coffee episode #671