A 101 on skincare efficacy claims with Omer Ibrahim MD and Rania Ibrahim PhD

This episode is a 101 on skincare efficacy claims, brother and sister duo, dermatologist Dr Omer Ibrahim MD, and skin scientist, Dr Rania Ibrahim PhD. What's the landscape of claims, what makes a claim stronger or weaker, what are common deceptive practices, what should brands know and also, what should consumers know? This episode had a special focus on clinical claims but still gave a good overview of the claims that are out there. Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell