A 16-Year Shed Veteran

Send us Fan MailThe shed lot can be packed and still feel stuck, and that’s where Rolando Castrejon brings a clear, grounded perspective. We talk with Rolando about building a shed business the hard way: starting in sales back in 2010 with no construction background, learning what customers truly care about, then taking the leap to launch his own operation in 2022 and growing it into three locations in North Carolina.We get real about what’s changed since the pre-COVID years and why price perception is so weird right now. Customers still comment that carports “used to be $595,” yet many buyers now call today’s higher prices a good deal. From there, we dig into the K-shaped economy and what it’s doing to rent-to-own sheds, cash sales, and the kinds of buildings people want: finished backyard spaces, man caves, she sheds, and bigger custom projects for retirees who are ready to enjoy their property.We also break down the technology shift in the shed industry, from early Facebook advertising wins to the modern pay-to-play world of targeting, tracking, SEO, and online configurators. But we don’t stop at tools. Rolando makes the case for a middle ground where you keep the personal touch, invite people to walk the buildings, and treat every buyer like a real relationship, not a transaction.If you sell sheds, manage a lot, run marketing, or want a better close rate, you’ll leave with practical language and a simple sales framework: listen for the real problem, then solve it. Subscribe, share this with a dealer friend, and leave a review with your biggest “customer objection” so we can talk through it on a future show.For more information or to know more about the Shed Geek Podcast visit us at our website.Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.comFollow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at [email protected] episodes Sponsors:Studio Sponsor: Shed ProPittsburgh PaintsIdentigrowCardinal ManufacturingCALSolar Blaster