A $39.99 Bourbon Just Held Its Price Two Years Running — The Cut — S02E101

Old Grand-Dad's second annual Bottled-in-Bond batch shipped at the same $39.99 price as last year — a 7-year, 100-proof bourbon that clears its federal age floor by three years. The same week, Stetson launched its first bourbon at $70 and Oaklore Distilling cut prices across its lineup on purpose. Three companies, three different price calls, one 72-hour window.