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EPISODE · May 14, 2025 · 33 MIN

A $40 Billion TAM Expansion

from Revenue Makers

How does a company transform its market potential by tapping into the latest technology?In this episode, Tricia Gellman, CMO of Box, shares how the company expanded its addressable market by $40 billion through AI integration. She discusses the need for new products, messaging, team structure, and partnerships. Tricia highlights the rapid changes in AI for content management and the importance of aligning sales, marketing, and customer success to win over new and existing personas.The conversation highlights innovative AI use cases, such as recruiting automation and sales contract creation, emphasizing the importance of developer engagement. Tricia discusses navigating rapid change and the significance of adaptability and celebrating successes.In this episode, you’ll learn:How AI is opening up a $40 billion market for BoxThe role of unstructured data in driving AI valueWhy Box is moving from on-premise to AI-driven solutionsJump into the conversation:(00:00) Introducing Tricia Gellman(02:35) Box expands into $40 billion AI market(04:17) Disrupting on-prem solutions with AI-driven content(06:49) Organizing transformation in the AI era(10:22) Rethinking buyer personas and IT’s role(14:46) Adapting sales and CS for new narrative(18:21) Real-world AI agents emerging in HR(21:25) Enabling agent collaboration for sales efficiency(25:17) Marketing shifts to developer engagement strategy

What this episode covers

How does a company transform its market potential by tapping into the latest technology? In this episode, Tricia Gellman, CMO of Box, shares how the company expanded its addressable market by $40 billion through AI integration. She discusses the need for new products, messaging, team structure, and partnerships. Tricia highlights the rapid changes in AI for content management and the importance of aligning sales, marketing, and customer success to win over new and existing personas. The conversation highlights innovative AI use cases, such as recruiting automation and sales contract creation, emphasizing the importance of developer engagement. Tricia discusses navigating rapid change and the significance of adaptability and celebrating successes. In this episode, you’ll learn: - How AI is opening up a $40 billion market for Box - The role of unstructured data in driving AI value - Why Box is moving from on-premise to AI-driven solutions Jump into the conversation: (00:00) Introducing Tricia Gellman (02:35) Box expands into $40 billion AI market (04:17) Disrupting on-prem solutions with AI-driven content (06:49) Organizing transformation in the AI era (10:22) Rethinking buyer personas and IT’s role (14:46) Adapting sales and CS for new narrative (18:21) Real-world AI agents emerging in HR (21:25) Enabling agent collaboration for sales efficiency (25:17) Marketing shifts to developer engagement strategy

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A $40 Billion TAM Expansion

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How long is this episode of Revenue Makers?

This episode is 33 minutes long.

When was this Revenue Makers episode published?

This episode was published on May 14, 2025.

What is this episode about?

How does a company transform its market potential by tapping into the latest technology?In this episode, Tricia Gellman, CMO of Box, shares how the company expanded its addressable market by $40 billion through AI integration. She discusses the need...

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