A 5% Price Increase Can Lift Net Profit 50% | Business Unscripted Ep. 72

Most owners try to fix a stuck business by working harder. This solo episode starts with the lens that creates clarity fastest — the 80/20 rule. Dave walks through how to run an 80/20 review across your clients, service lines, products, and your team, so you can see what is actually driving gross profit, where your time is leaking, and which "extra offerings" are quietly dragging you down. Ask most owners when they last reviewed their services and the answer is "never." Before you start you need three things: expenses tracked by service line, a real block of time, and a plan to implement what you decide.Then the part most owners avoid — pricing. If you are high quality and low volume, your real competition may be the higher-end option, not the bargain provider you have been measuring yourself against. Dave covers how to collect pricing data with a simple customer survey, why average purchase value matters more than the percentage, and the math nobody runs: on a million-dollar business at 10% net profit, a 5% price increase adds 50% to net profit, because it flows straight to the bottom line. Run it backward and it bites just as hard — absorbing a 5% cost increase is really a 25% cut to your own income. He also breaks down how to roll out a price change by relationship: 60 to 90 days and a one-on-one conversation for advisory clients, a group announcement for mastermind or low-touch offers, and for small-ticket retail, no announcement at all.Last, a practical tech note — how Dave is using Hermes as the bridge in his AI stack, connected through Slack, to run local workflows, fix code from his daughter's ballgame, and give the team client channels that research and answer while he is still in a meeting. The point is not more AI. It is less stress, faster answers for clients, and room to work on what actually grows the company.What is the one service, client type, or workflow you are ready to cut or fix first? Drop it in the comments.Episode 72Send us Fan Mail Visit www.triumphbusinesssolutions.pro to learn more about our services and our Profit First Cash Clarity Programs. Learn more about Triumph Business Solutions www.triumphbusinesssolution.proReceive a Complimentary Business Stability Snapshot and see how your business stacks up again 100,000+ successful businesses. https://triumphbusinesssolutions.pro/triumph-assessmentSchedule a 30-Minute Cash Clarity Conversation - Guaranteed Value or full refund - $97: https://stan.store/TriumphBusinessSolutions​​Want to be a guest on the podcast? Register for a future episode here: https://calendar.triumphbusinesssolutions.pro/businessunscriptedguest