EPISODE · Jul 22, 2026 · 5 MIN
A 50% Tariff Lands on Canadian Booze
from AlcBev in Five
Trump To Impose 50% Tariff On Canadian Goods. The administration plans a 50% levy on most Canadian imports in 30 days, a move that would raise landed costs for Canadian-sourced beverage alcohol. (Shanken News Daily, The Globe and Mail, dentons.com) Off-Premise Alcohol Sales Fall 21% After July 4. Circana reports an expected post-holiday sales pullback, leaving year-over-year growth brands as the signal operators are watching beneath the seasonal noise. (Brewbound, The Spirits Business) Carlsberg Gains Share As World Cup Beer Boost Underwhelms. Morgan Stanley reports a smaller-than-forecast tournament volume lift, positioning Carlsberg's apparent share gain as the relative winner rather than a category-wide tailwind. (The Drinks Business) Diageo Chairman Reportedly Seeks Board Shake-Up. The Financial Times reports the chairman is aiming to add industry veterans, a governance move signaling how far the turnaround under new CEO Dave Lewis reaches. (Shanken News Daily) Also moving today: Ballast Point Hits Troubled Seas in Ownership Civil War; Lawsuit Alleges Brewery in ‘Imminent Threat of Operational Collapse’ (Brewbound) Hemp THC Drinks Reached 1.6 Million Cases On Triple-Digit Growth In 2025 (Shanken News Daily) Swiss spirits investor acquires Killarney Brewing & Distilling site (Just Drinks, The Spirits Business) Edrington Aligns With Breakthru In Illinois (Shanken News Daily) German spirits body challenges tax hike plan (The Spirits Business) Indian vodka Magic Moments hits 3.25m cases in Q1 (The Spirits Business) Get AlcBev in Five in your inbox every weekday: https://alcbevinfive.com
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What this episode covers
Trump signed proclamations adding a 50% tariff on more than 550 categories of Canadian goods, with one order targeting beer, wine, cider, whisky, vodka and cocktail ingredients, effective August 19 with no USMCA exemption, per The Globe and Mail. Circana reported off-premise beverage-alcohol dollars down 21.4% week-over-week after the Fourth but off just 0.3% year-over-year to 1.45 billion dollars, while Morgan Stanley trimmed its FIFA World Cup volume estimate to 17 basis points after early exits by Brazil, Germany and Colombia, per The Drinks Business. The Financial Times, via Shanken News Daily, reported Diageo chairman John Manzoni is looking to reshape the board under new CEO Dave Lewis, a report the company has not confirmed.
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A 50% Tariff Lands on Canadian Booze
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