A 500 Year Plan to Heal Tourism through Regenerative Tourism

The podcast features Kristin Dunne, the former CEO of Tourism Bay of Plenty, regarding the evolution of regenerative tourism. The discussion highlights how standard sustainability is no longer sufficient, as destinations must now focus on strategies that actively improve and restore their local environments and communities. Dunne shares her first-hand experience shifting her organisation’s purpose by prioritising residents and collaborating deeply with indigenous Maori leaders to protect the land for future generations. The source emphasises that this transition requires a fundamental mindset shift and a restructuring of traditional tourism budgets towards long-term destination management. Ultimately, the speakers argue that the industry's success depends on building broad coalitions and viewing tourism as a powerful force for good.