A-AMA Ep 5 - Airphoria, the Nike x Fortnite Immersive World

Airphoria is the latest collaboration between Nike and Fortnite to bring gamers on an adventure around immersive cities to find the Air Max shoe and unlock digital rewards. Nike is a brand that isn't making the mistake of abandoning this form of digital exploration and in this episode, Carl and Arta discuss the impact and value of exploring the metaverse for brands and how the rise of these collaborations can have an impact even on the non-gamers of the world. Carl mentions some of the first and second order benefits for a brand like Nike to gain from diving into the world of immersive experiences and alongside data collection, the classic answer, forging emerges as something to consider. By polling users and creators, a collaboration such as Airphoria could allow Nike to learn which digital products to bring into the physical... and that is a cool way to leverage for value. If you enjoyed this episode, follow and leave a review!  Follow Carl Boutet - ⁠here⁠  And Arta - ⁠here⁠