A/B Testing to Increase App Downloads

from App Marketing by App Masters · host Steve Young

A/B testing your app store listing is an important strategy to growing your organic downloads.   This week is you will discover what elements should you test first, what's more important for screenshots - the messaging or the graphics, and so much more.   Our guest is Lina Danilchik is the Marketing & Communications Manager at SplitMetrics.   Topics Covered: 02:14 A/B testing on the app stores  03:27 What elements should we test first?  04:43 A/B Testing App Icons Increase Downloads by 20%   16:22 CBT Good App Audit  17:14 What’s more important for screenshots - the messaging or the graphics?  36:32 How much value is there in having a video on the app store listing?  33:21 Does ASO work without paid ads? 40:54 Localization can increase downloads by 40%  43:52 Avatarity App Audit 55:09 Color Noir  App Audit   SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

What this episode covers

A/B testing your app store listing is an important strategy to growing your organic downloads. This week is you will discover what elements should you test first, what's more important for screenshots - the messaging or the graphics, and so much more. Our guest is Lina Danilchik is the Marketing & Communications Manager at SplitMetrics. Topics Covered: 02:14 A/B testing on the app stores 03:27 What elements should we test first? 04:43 A/B Testing App Icons Increase Downloads by 20% 16:22 CBT Good App Audit 17:14 What’s more important for screenshots - the messaging or the graphics? 36:32 How much value is there in having a video on the app store listing? 33:21 Does ASO work without paid ads? 40:54 Localization can increase downloads by 40% 43:52 Avatarity App Audit 55:09 Color Noir App Audit SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

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A/B Testing to Increase App Downloads

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This episode is 1 hour and 11 minutes long.

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This episode was published on February 4, 2021.

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