A-B To Take Home Marketing Excellence Award episode artwork

EPISODE · Jun 20, 2023 · 5 MIN

A-B To Take Home Marketing Excellence Award

from The Rational Workforce

** This isn't a joke ** Here, in the year of our Lord two-thousand and twenty three, A-B is going to pick up the most prestigious award in marketing. Bonus lunacy: their global Chief Marketing Officer gave a seminar on "relentless focus on connecting with consumers." Yeah... I don't get it either. Yes, A-B is a huge global company, but here at home, they've: - Abandoned their base - Left the LGBTQ community out in the cold - Worst of all, hurt distributors and their employees No matter where you stand on this issue, rewarding this behavior is absolutely tone deaf. Check out today's episode where we break it all down.

Episode metadata supplied by the publisher feed · Published Jun 20, 2023

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A-B To Take Home Marketing Excellence Award

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