A balanced approach to optimizing sports performance for today's athletes

In the past sports nutrition products focused primarily on performance enhancement for professional athletes and body builders. Today's sports performance and recovery products need to be more inclusive, serving broader customer demographics. Bodybuilders, cross-fitters, dancers and weekend warriors alike want products to not only enhance performance, but to maintain lifelong health and vitality. Coby McLellan, Vice President of Marketing and Product Development for Weider Global Nutrition, discusses the modern approach to creating balanced sports nutrition products to meet today's consumer's needs, and the role ashwagandha can play in daily support within performance enhancing supplements.