A Bar and Grill with Chinese Characteristics: The Rise of “Local Foreign” Restaurant Chains

Michael Schaefer, Head of Beverages and Foodservice, discusses the growing importance of locally-developed concepts serving foreign items tailored to local consumers. Commonplace in developed markets like the UK and US, where chains like PF Chang’s or Wagamama offer modernised, localised takes on foreign cuisines, such concepts are also beginning to appear in markets like China or the UAE, reflecting a growing assertiveness among consumers in these markets.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.