A behavioural psychologist explains nudging and other propaganda techniques

This episode comes from my archive and was recorded in 2021.Patrick Fagan is a behavioural scientist and data psychologist who served as Lead Psychologist at Cambridge Analytica. With over a decade of experience applying psychology to influence real-world behaviour, he has worked on consumer and political campaigns globally. He is a part-time lecturer at several London universities, including UCL, and has co-authored peer-reviewed research on topics ranging from Facebook psychology to facial expressions. ✉️ Subscribe to my ridiculously brilliant newsletter

Episode metadata supplied by the publisher feed · Published Jan 26, 2026

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A behavioural psychologist explains nudging and other propaganda techniques

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