A Better Angle on the Next Generation of Marketing with NYU Graduate Students, Alyssa Byam & Vanessa Marquez-Kramme

NYU graduate students Alyssa Byam and Vanessa Marquez-Kramme join The Better Angle from the Cannes Lions International Festival of Creativity to share their firsthand experiences. They discuss how AI is reshaping communications, why earned media and experiential marketing are becoming more interconnected, the value of meaningful networking, and the lessons they're bringing back as the next generation of marketing leaders.