A Better Bagel Bootleg And Barron Trump's Beverage Bet episode artwork

EPISODE · Feb 12, 2026 · 12 MIN

A Better Bagel Bootleg And Barron Trump's Beverage Bet

from CPG Week by BevNET & Nosh

In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard dig into the latest development surrounding the beleaguered maker of The Better Bagel, Barron Trump's involvement in a beverage startup and the recent departure of Impossible Foods' chief executive. The podcasters also review the impact of deflated cocoa prices on chocolate makers and consumers at the checkout. Show Highlights: 0:20 - The Better Bagel drama continues. Easy Lunches & More, a specialized food delivery service that claims to be the "last retailer of Better Bagel," began shipping its own version of the product, called The Fit Bagel, in September after it was "ghosted" by BetterBrand. Monica spills the tea. 2:40 - President Donald Trump's youngest child, Barron, is entering the beverage business, per a recent form filed with the Securities and Exchange Commission by a pre-launch yerba mate brand. Lukas details what is known so far about the product and Barron's involvement. 4:10 - A little over a week after Peter McGuinness stepped down as chief executive of Impossible Foods, it was announced he has been appointed to lead U.S operations at global food company Bel Group, the owner of brands including Laughing Cow, Babybel and GoGoSqueez. 5:35 - The cocoa crisis appears to have abated, with prices dropping significantly from record highs last year. Lukas shares what this means for chocolate makers. 7:45 - Monica and Lukas discuss the most memorable ads that aired during the Super Bowl. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts  

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