A BIG ”WIN” FOR PUBLICIS, MARTIN SORRELL FT INTERVIEW, INDIE AGENCY PoV ON TRUST: #MediaSnack Ep. 20

On this week's #MediaSnack we discuss news that the newly formed Publicis Media has marked a significant new business win in the UK, picking up Asda supermarkets UK media and creative business which have been handed together to Publicis UK. There was no pitch, the entire £90m ($130m) account was awarded without a review, meaning Carat UK have lost a significant and long standing client which will be a blow. Its good news for Steve King, Iain Jacob and the new Publicis Media team as they work to launch their new agency proposition, with a big UK advertiser now validating this will give them a huge boost. Next up Tom details his time spent at the recent FT Digital Media Conference in London, paying special attention to a fireside-chat interview with WPP boss Sir Martin Sorrell, he talks about the scale of the group’s media buying, what he thinks are their differentiators from other agency groups and finally makes a bold statement about the likelihood of further consolidation of agency groups. Last up we bring attention to a great piece in Campaign written by Jenny Biggham founder of independent media agency The 7 Stars, she follows up on the transparency and trust issue, referencing the recent ID Comms research and gives marketers her top tips on how to improve transparency levels with media agencies and hopefully rebuilding trust over time.