A bitter pill to swallow: young people dislike tablets more than old

from Outsourcing-Pharma Podcast · host William Reed Ltd

Changing pills to a more user-friendly formulation can increase patient compliance, brand loyalty, and extend IP exclusivity, says CMO Hermes in an exclusive podcast.

Episode metadata supplied by the publisher feed · Published Oct 19, 2014

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A bitter pill to swallow: young people dislike tablets more than old

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