A Bold New Chapter: Macy's Challenges the Status Quo

In this episode for Retail Rx, Nata Dvir, chief merchandising officer of Macy's, discusses her career trajectory from executive trainee to C-suite as well as the retailer's Bold New Chapter initiative..

An episode of the WWD Voices podcast, hosted by Fairchild Fashion Media, titled "A Bold New Chapter: Macy's Challenges the Status Quo" was published on March 14, 2025 and runs 30 minutes.

March 14, 2025 ·30m · WWD Voices

Summary

Last year, Macy’s unveiled its Bold New Chapter initiative with the goal of challenging the status quo. Balancing the art and science of retail, the strategy was informed by comprehensive customer research, and had three distinct tiers: strengthen the Macy’s nameplate, accelerate luxury growth, and simplify and modernize end-to-end operations.   In this episode, which falls during Women's History Month, Lauren Parker, director of Fairchild Studio, chats with Nata Dvir, Macy’s chief merchandising officer Nata Dvir, who is leading the company’s merchandising strategy. Dvir discusses her career trajectory at Macy's, from executive trainee to C-Suite, and how she is helping Macy's challenge the status quo with its Bold New Chapter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Description