A Brand Called You - Sales Influence Podcast - SIP #628

Professional Brand Foundation Your personal brand functions as a walking differentiator where customers buy from you as an individual rather than just your product or service, making you the face of the company regardless of whether you work for an organization or own your business. Maintain a universal social brand with consistent professional presence across all platforms including LinkedIn, Twitter, and Facebook to ensure your brand message remains unified wherever prospects encounter you. Operational Excellence Sales excellence emerges from handling commitments and details meticulously—showing up on time, following up as promised, proofreading emails, and crafting quality presentations—because these operational elements directly create value in your brand perception. Going above and beyond by providing customers with all required information plus extra effort becomes a noticeable brand differentiator that people recognize and appreciate in competitive sales environments. Strategic Positioning Position yourself as the knowledgeable go-to person with deep expertise in your business, products, services, market, and the customer's business and marketing environment—this knowledge represents a huge aspect of your brand that directly closes more deals.