"A Brand is what a consumer tells us it is"-Jennifer Cooper Branding and Interior Design Trends Analysis in the Building Industry

Jennifer Cooper knows design, she also knows marketing in the home building industry.  As a former marketing exec for larger builders she went off on her own and is extremely active in the industry.  Jennifer recently completed a massive INTrend Model booklet @BuildersDesign called @InTrend, an #interiordesigntrends book for the building industry. Jennifer shares some of the biggest industry changes and trends hitting the market as well as talks about her passion project of getting more women involved in the building industry.  While Jennifer and David both travel in similar circles they have never met so what better way to connect than to do a podcast together.   About Jennifer Cooper: Nationally recognized for her marketing contributions across industries, Jennifer has vast experience in overseeing marketing and sales team development , advising on company operations, and bringing creative solutions to her clients from product development to customer experience. Having left the corporate c- suite, Jennifer has decided to focus her efforts on helping builders, developers, and real estate service companies as a Fractional CMO. She focuses a majority of her time today serving as a sales and marketing partner for Builders Design and Focus 360. She also offers her time and perspective to help other businesses with marketing advice in the homebuilding industry, offers mentoring to aspiring marketing peers, and speaks often throughout the industry. Jennifer has served as an advisory board member for Zonda, Atlas RTX , the Colorado Homebuilding Academy, and the Tennyson Center for Children. Thanks for listening! Have a comment, potential guest, idea for topic, or want to sponsor our show? Email:  [email protected] Twitter:  @building_hero Facebook:  www.facebook.com/homebuildinghero Instagram:  @homebuildinghero Thanks to our studio sponsor LP Building Solutions! To learn more about my homes visit Belman Homes and When you have a moment, pick up a copy of my new Amazon Best Selling book "Leadership Growth Hacks" at https://amzn.to/2ZBRuN3