A Brief History of Going Viral with Adam Albright-Hanna of A-Ha! Audience Builders

Adam Albright-Hanna is the founder of A-Ha! Audience Builders and a digital strategy and creative consulting specialist. His clients include "The Late Late Show with Craig Ferguson," the 2008 Obama campaign, Upworthy, The Onion, GOOD Worldwide, and Someecards. Here, he talks about being an early trending-content innovator and the dos and don'ts of going viral in 2023. Key Takeaways:- The early days of viral Facebook content- How to make sponsored content work- Why you can't buy your audience - The power of ChatGPTEpisode Timeline:2:10 Adam was one of the first viral publishing strategists. 4:00 How Upworthy took advantage of Facebook's algorithm change 5:00 Using "generations" to determine if a story is viral6:25 A/B testing headlines7:10 How to write a viral headline8:00 How quickly did publishers steal Upworthy's style?9:45 When did Facebook start to crush news publishers with its algorithm?11:30 What publishers don’t understand about creating viral content12:45 You can't buy the audience you want15:30 The ingredients that make a story go viral16:30 Affirmational content is king18:30 Tod's most popular viral stories22:00 Adam's biggest viral story24:00 The role of ChatGPT in viral contentThis episode’s guest:• Adam Albright-Hanna• Learn more at www.ahaaudiencebuilders.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.