EPISODE · Feb 15, 2022 · 37 MIN
A Bull-Hearted Brand: Joseph Szala of Vigor Branding
from FULL COMP: The Voice of the Restaurant Industry Revolution · host Josh Kopel
People don't buy food, they buy a story. This will make me look thin. This will make me look cool. This will make me feel good. What story is your food telling? What does it say about someone who chooses to patronize your restaurant? If you don't know, the your guest probably doesn't know either. That's why I reached out to Joseph Szala of Vigor Branding. They specialize in telling their client's stories and today he teaches us how to tell our own. For more on Vigor visit https://vigorbranding.com FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls
What this episode covers
People don't buy food, they buy a story. This will make me look thin. This will make me look cool. This will make me feel good. What story is your food telling? What does it say about someone who chooses to patronize your restaurant? If you don't know, the your guest probably doesn't know either. That's why I reached out to Joseph Szala of Vigor Branding. They specialize in telling their client's stories and today he teaches us how to tell our own. For more on Vigor visit https://vigorbranding.com FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls
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A Bull-Hearted Brand: Joseph Szala of Vigor Branding
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