A Business Book "Allegory" That Happens to Be a True Tale of Small-Town Baseball

Imagine a professional baseball league with teams located in Small Town America, such as Garden City, Kansas; Roswell, New Mexico; Trinidad, Colorado; and Tucson, Arizona. Now imagine you're tapped to manage one of these independent league teams — featuring a squad of not-ready-for-prime-time players — and trying to win a national championship.  Finally, ask yourself, if such a challenge existed in real life (it does), what lessons might you discover about competing, recruiting, and marketing your team that also apply to small businesses? Bill Rogan, the 2019 rookie manager of the Tucson Saguaros, joins host Dean Rotbart this week to share the thrills of victory and the agonies of defeat managing a team far from the big city. Pick up your own copy of Bill Rogan's "Life Ain't the Same in the Pecos League" here. To add your name to the list of those who would like more information about joining Bill and Dean at a Pecos League game next season, email [email protected] and be sure to include your name and phone number. Photo: Bill Rogan, Manager, Santa Fe FuegoPosted: October 5, 2020Monday Morning Run Time: 51:42