A Business Decision Disguised as a Creative One: Giga's Rebrand Story | The Debrief

Brand isn't meant to start the fire — it's the accelerant. And you can't accelerate something that isn't already moving.By the time Giga came to Focus Lab, the fire was already burning. They had traction, product-market fit, and a proven model. What they didn't have was a way to package, position, and communicate what they'd built.In this episode of The Debrief, Focus Lab CEO Bill Kenney sits down with Sam Burns, Head of Marketing at Giga Energy, to relive the rebrand that helped a fast-moving manufacturing company build trust, attract top-tier talent, and scale into new markets — all without losing who they are.Tune in to hear:Why founder buy-in means more than just signing off on a logoThe case for slowing down, and why it's the hardest sell at a fast-moving companyThe downstream business impact of getting your brand rightHow to build a brand system that scales across your organizationIf you're a founder or B2B marketing leader trying to figure out when (and how) to invest in brand, this one's for you.---Episode Resources:Check out Giga EnergyGiga Energy x Focus Lab Case Study---Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.Subscribe to our newsletterConnect with us on LinkedInSubscribe to our YouTube channelFollow us on Instagram