A Business Primer: See the Weiner Dog Run. Run. Run.

What can an annual race featuring weiner dogs teach serious entrepreneurs and business owners about correctly predicting the outcome of any marketing campaign before spending a dime on testing the concept? Plenty. That's the bottom line of Peter Nevland's latest book, Wiener Dog Marketing: A Silly Sounding Book for Serious Business Growth. The fast read not only features lessons Peter has gleaned from teaching and attending classes at the Wizard Academy, it also maps the mind of the Wizard himself, Roy H. Williams. Peter is one of the elite Wizard of Ads partners who helps already successful businesses find their unique path to much greater success, much faster. Peter was last a guest on Monday Morning Radio a decade ago, when he discussed his evolution from an engineer to a wordsmith and word coach. This week Peter shares with host and award-winning author Dean Rotbart the secrets of sniffing out a successful marketing strategy, one short-legged, long-bodied canine at a time. Photo: Peter Nevland, Weiner Dog Marketing Posted: June 27, 2022Monday Morning Run Time: 45:10