A caballo regalado: IA, e-commerce y campañas que rompen esquemas - Marketero Digital 077

from Marketero Digital · host Marketero Digital

Hola y bienvenidos a un nuevo episodio del Podcast Marketero Digital. Hoy hablamos sobre las tendencias de marketing y comercio electrónico en América Latina, con un enfoque particular en México, durante la primera semana de noviembre de 2025. Una temática central es la adopción generalizada de la Inteligencia Artificial (IA), destacando su uso en la creatividad de anuncios, herramientas de edición (como Instagram Restyle), la optimización de procesos (Mondelez), y la revolución de la atención al cliente con agentes de IA en WhatsApp Business. Varias empresas de comercio electrónico están acelerando la competencia, con Amazon lanzando Amazon Now para entregas ultrarrápidas y Mercado Libre ofreciendo promociones anticipadas del Buen Fin y alertando sobre la competencia de plataformas chinas como Temu y Shein. Además, se consolida el social commerce, pues un alto porcentaje de mexicanos, liderados por la Generación Z, ya compra moda directamente a través de TikTok e Instagram. Finalmente, la industria publicitaria se orienta hacia el Retail Media y el uso de datos propios, buscando la fidelización del cliente a medida que evoluciona el ecosistema digital.

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A caballo regalado: IA, e-commerce y campañas que rompen esquemas - Marketero Digital 077

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