EPISODE · May 28, 2025 · 46 MIN
A Caffeine Infused Diatribe
from Rogue Startups · host RogueStartups
Hello, remember me? Sorry that it's been 6 weeks, but I'm back. In this episode I talk through what I've been up to recently, what's going on with Castos, with myself personally, and things I'm learning growing the business. Towards the end, I share the lessons I learned from a recent 2-day Scaling Workshop with Alex and Leila Hormozi. The event was great, and really reframed how I am thinking about the business, and about being a business owner. My YouTube channel: https://youtube.com/@thecraighewitt - for sales, marketing, and founder-focused content like this. Chapters (00:00:00) - What's Up With Me(00:00:38) - Top Creators: AI and How to Use It(00:06:21) - How We're Going to Implement Hybrid Podcasting(00:10:36) - How I'm Using AI on My Personal Channel(00:14:27) - Writing Content Is Dead on Social Media(00:17:43) - A Retrospective on The Kastos Scaling Workshop(00:18:43) - Interview(00:19:14) - The Warren Buffett Lecture(00:21:19) - Six Metrics That Make Up My Business(00:23:17) - Top Executives: Paid Acquisition(00:24:39) - Keeping Person in the Business(00:25:42) - What is the Key Customer Risk?(00:27:16) - Key Market Risks(00:29:15) - Sales Funnels and How to Manage Them(00:30:37) - How to Get More Out of Your Work Life(00:31:40) - How to Scale a Startup: The Castos(00:34:01) - The Four R's for Job Description(00:35:04) - How To Get Feedback From Your Sales System & Culture(00:37:12) - What They Look For In Their CRM Hiring(00:38:54) - Sales and Marketing: The Middle of the Revenue Cycle(00:42:21) - Castos: How to Make Paid Acquisition Work(00:45:28) - The Time Evaluation Workshop
What this episode covers
Hello, remember me? Sorry that it's been 6 weeks, but I'm back. In this episode I talk through what I've been up to recently, what's going on with Castos, with myself personally, and things I'm learning growing the business. Towards the end, I share the lessons I learned from a recent 2-day Scaling Workshop with Alex and Leila Hormozi. The event was great, and really reframed how I am thinking about the business, and about being a business owner. My YouTube channel: https://youtube.com/@thecraighewitt - for sales, marketing, and founder-focused content like this.
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A Caffeine Infused Diatribe
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