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May 28, 2025 46 min

A Caffeine Infused Diatribe

from Rogue Startups Hosted by Craig Hewitt

Hello, remember me? Sorry that it's been 6 weeks, but I'm back. In this episode I talk through what I've been up to recently, what's going on with Castos, with myself personally, and things I'm learning growing the business. Towards the end, I share the lessons I learned from a recent 2-day Scaling Workshop with Alex and Leila Hormozi. The event was great, and really reframed how I am thinking about the business, and about being a business owner. My YouTube channel: https://youtube.com/@thecraighewitt - for sales, marketing, and founder-focused content like this. Chapters (00:00:00) - What's Up With Me (00:00:38) - Top Creators: AI and How to Use It (00:06:21) - How We're Going to Implement Hybrid Podcasting (00:10:36) - How I'm Using AI on My Personal Channel (00:14:27) - Writing Content Is Dead on Social Media (00:17:43) - A Retrospective on The Kastos Scaling Workshop (00:18:43) - Interview (00:19:14) - The Warren Buffett Lecture (00:21:19) - Six Metrics That Make Up My Business (00:23:17) - Top Executives: Paid Acquisition (00:24:39) - Keeping Person in the Business (00:25:42) - What is the Key Customer Risk? (00:27:16) - Key Market Risks (00:29:15) - Sales Funnels and How to Manage Them (00:30:37) - How to Get More Out of Your Work Life (00:31:40) - How to Scale a Startup: The Castos (00:34:01) - The Four R's for Job Description (00:35:04) - How To Get Feedback From Your Sales System & Culture (00:37:12) - What They Look For In Their CRM Hiring (00:38:54) - Sales and Marketing: The Middle of the Revenue Cycle (00:42:21) - Castos: How to Make Paid Acquisition Work (00:45:28) - The Time Evaluation Workshop

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What this episode covers

Hello, remember me? Sorry that it's been 6 weeks, but I'm back. In this episode I talk through what I've been up to recently, what's going on with Castos, with myself personally, and things I'm learning growing the business. Towards the end, I share the lessons I learned from a recent 2-day Scaling Workshop with Alex and Leila Hormozi. The event was great, and really reframed how I am thinking about the business, and about being a business owner. My YouTube channel: https://youtube.com/@thecraighewitt - for sales, marketing, and founder-focused content like this.

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A Caffeine Infused Diatribe

0:00 46:59

Chapters

  1. 0:00 What's Up With Me
  2. 0:38 Top Creators: AI and How to Use It
  3. 6:21 How We're Going to Implement Hybrid Podcasting
  4. 10:36 How I'm Using AI on My Personal Channel
  5. 14:27 Writing Content Is Dead on Social Media
  6. 17:43 A Retrospective on The Kastos Scaling Workshop
  7. 18:43 Interview
  8. 19:14 The Warren Buffett Lecture
  9. 21:19 Six Metrics That Make Up My Business
  10. 23:17 Top Executives: Paid Acquisition
  11. 24:39 Keeping Person in the Business
  12. 25:42 What is the Key Customer Risk?
  13. 27:16 Key Market Risks
  14. 29:15 Sales Funnels and How to Manage Them
  15. 30:37 How to Get More Out of Your Work Life
  16. 31:40 How to Scale a Startup: The Castos
  17. 34:01 The Four R's for Job Description
  18. 35:04 How To Get Feedback From Your Sales System & Culture
  19. 37:12 What They Look For In Their CRM Hiring
  20. 38:54 Sales and Marketing: The Middle of the Revenue Cycle
  21. 42:21 Castos: How to Make Paid Acquisition Work
  22. 45:28 The Time Evaluation Workshop

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Frequently asked questions

How long is this episode of Rogue Startups?

This episode is 46 minutes long.

When was this Rogue Startups episode published?

This episode was published on May 28, 2025.

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