A campaign's music can attract and excite voters as well as anything

Election Day is only three weeks away, and as Donald Trump's third full campaign comes to a close, American voters have a pretty good idea who he is. Imagine having a conversation with a voter anywhere and hearing them say, "I wonder what this Trump fellow is really like." One could just listen to the tunes that surround him. It's not a long playlist. Vice President Kamala Harris was oddly playing a little bit of catch up when she entered the race as the Democrats presumptive nominee in July. Those of us in the political class knew her well, but apparently some voters needed to learn about or adjust to this late entry to the contest. It's hard for me to accept something as absurd as that, but I'm working through it. While large numbers of voters didn't know enough about Harris, I have to admit that I didn't know much about her campaign's theme song, Beyoncé's "Freedom." Yea, I'd heard it, but I never really listened to it. It's played at the places I go. The restaurants, stores and the gyms where I spend time have had it in rotation since it came out in 2016. "Hey! I'ma keep runnin' cause a winner don't quit on themselves," is the last line of the chorus that hits the hardest for me. Put those words with the power of Beyoncé's sound, look and aura, and you get a walk up, and a mic drop song all wrapped up into one. It's been used both ways for many causes over the years because of it. At the other party's events, in some other swing state, the song being played is, gasp, "God Bless the U.S.A." by Lee Greenwood. I've kept it to myself for a long time now, but that ends today. It is simply an awful song. Admittedly, it's simply not my genre, but I don't know whose it is. I won't hear it anywhere I go, and if I did, I would immediately leave. It's a rip off of "God Bless America," another song that never comes up in anyone's shuffle. My favorite line from it is, "'Cause the flag still stands for freedom, and they can't take that away." Aah, the generic "they." That's who we need to unite against, whoever "they" are. We need to wrap ourselves in the flag and then get out there and bless something. And the music? It sounds like the kind of stuff that was sold late at night on a 1980's infomercial. It's just not cool.   Connect with Michael Leppert Visit michaelleppert.com to read the full post and links to any resources or articles mentioned. Twitter @michaelleppert  Facebook at Michael Leppert