EPISODE · May 21, 2012 · 9 MIN
A case of bad PR
from CambridgeJBS · host CambridgeJBS
Carbon dioxide capture and storage (CCS) technologies have been described as the best way to combat climate change, but their deployment has been seriously hampered by a poor communications strategy. The information available about CCS is often too technical and fails to address public concern around the social, political and economic issues, explains Dr David Reiner.
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A case of bad PR
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