A Case Study: Free Golf Lessons in Orlando
from Data Driven - Winning in the Golf Business Hosted by Casey Bourque
We're working with a couple different golf courses right now to deploy a test run of free golf lessons as a marketing instrument. The program is part of KPI Golf Management's push to get golf courses reconsidering the relationship golf instructors have at their facilities. I'll be dedicating 4 - 6 weeks of my time for these free sessions. I'm marketing and taking registrations all on my own. Any business that comes of it is going to the golf facility instructors and to the club. I have no interest in benefitting personally other than to document the experience and the results that come of it.
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