A Case Study in MTB Tourism, with CAMBA in Wisconsin

Ron Bergin is the Executive Director of the Chequamegon Area Mountain Bike Association, also known as CAMBA, located in northern Wisconsin. The club is known for maintaining a well known network of mountain bike trails which host popular races and events including the Chequamegon Mountain Bike Festival and the Borah Epic. CAMBA recently worked with River Falls Research Center on a study linking trail visits to $7.8 million in economic impact within two surrounding counties. We learn how the CAMBA trail usage and economic impact study was conducted, and what the results mean for future trail building and maintenance. Are events big economic drivers, or are trails alone enough to make an impact? Is it tough to find enough local volunteers to maintain trails used primarily by tourists? Do groomed fat bike trails draw winter visitors? Ron answers all these questions and more. Read the full report here (https://cambatrails.org/about/economic-impact-studies/) and learn more about the group at cambatrails.org. --Keep up with the latest in mountain biking at Singletracks.com and on Instagram @singletracks