A chave para enriquecer e transformar a jornada do client...

What this episode covers

Proporcionar uma boa experiência ao cliente é o primeiro passo para qualquer estratégia de marketing. Daí a importância de saber exatamente o que eles necessitam. As múltiplas informações geradas pela interação das marcas com seus clientes podem se tornar insights poderosos para que as empresas saibam o que querem os consumidores. E as Customer Data Platforms (CDP), sistemas de gerenciamento que recolhem dados dos clientes em diversos canais e os agrupam em um único local, já mostraram que são um meio eficaz para personalizar o relacionamento com cada um deles e incrementar a inteligência de toda a empresa. Neste podcast especial da MIT Technology Review Brasil, o editor-executivo Rafael Coimbra conversa com Luciana Castro, Gerente de Soluções de Experiência Digital na Adobe Experience Cloud LATAM, e com Fábio Nantes, diretor do Adobe Business Group LATAM da Accenture Song, sobre como essas ferramentas funcionam e como se relacionam com outras plataformas de dados. Falam ainda dos benefícios oferecidos pela CDP em tempo real da Adobe. Este conteúdo é oferecido por Adobe Experience Cloud.

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Frequently Asked Questions

How long is this episode of MIT Technology Review Brasil?

This episode is 1 hour and 0 minutes long.

When was this MIT Technology Review Brasil episode published?

This episode was published on July 8, 2022.

What is this episode about?

Proporcionar uma boa experiência ao cliente é o primeiro passo para qualquer estratégia de marketing. Daí a importância de saber exatamente o que eles necessitam. As múltiplas informações geradas pela interação das marcas com seus clientes podem se...

Can I download this MIT Technology Review Brasil episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.