A Closer Look at Sales Enablement

There has been a lot of talk about sales enablement in the past several years. "Sales enablement specialist" is one of the fastest-growing job titles on LinkedIn.But what is it, exactly?The truth is it's different things for different people. In this episode, we talk with Deniz Olcay, vice president of marketing at Allego, about the emergence of sales enablement and how companies can maximize their investment in sales enablement technology.Our interview with Olcay is part of a larger report on sales enablement that we published in January. And Olcay mentions an Allego report on sales enablement technology that you can download here.