A Closer Look at the Very Successful Collaboration Between Sales and Marketing at Merrill Gardens

Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with senior living provider Merrill Gardens' Amanda Warren, VP of Marketing, and Corneil Vacirca, VP of Sales. They share the advantages of the collaboration between their different sales and marketing roles, how they use data to inform their sales and marketing strategy and decisions, and when to close out a lead in the database.