A CMO's Guide to Choosing an App Marketing Agency

from Busylike AI Marketing Magic · host Jellypod

This episode breaks down why cheap installs and low CPI can hide weak retention, poor revenue quality, and misleading growth reports. It also covers how to evaluate agencies on measurement maturity, contract structure, and the emerging shift toward AI-driven app discovery.

Episode metadata supplied by the publisher feed · Published Jun 2, 2026

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A CMO's Guide to Choosing an App Marketing Agency

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