A CMOs' Guide to High-Speed Marketing Transformation

Introducing Bruno Trimouille, the CMO of Littera. Bruno shares his insights on managing a major transformation after acquiring twelve different brands. He stresses the importance of aligning marketing and sales in an Account-Based Marketing (ABM) world where value-added selling requires the focus of a single brand and the thought leadership content to drive a new level of market expertise emerging from the company.  "I really look at it as, I mean, first and foremost is the people, you know, do we have the right people on the team?" - Bruno TrimouilleHe discusses the challenges and opportunities of a company's growth and acquisition and how to create a cohesive marketing engine. He also highlights the importance of having a North Star and keeping things simple in the midst of a transformation.Follow Bruno Trimouille on LinkedInFollow host Steve MacDonald on LinkedIn