A Coffee Company Run by Firefighters with Luke Schneider, Founder & CEO of Fire Department Coffee

Today on DWB, I’m joined by Navy Veteran and retired Firefighter, Luke Schneider, Founder & CEO of Fire Department Coffee, a veteran-owned and firefighter-run coffee company that is dedicated to roasting high-quality coffee while giving back to first responders and other heroes in need.Inspired by the vital role that coffee plays in helping firefighters stay alert and energized through long shifts, Fire Dept. Coffee was founded by Luke and his wife, Kate in 2016 What fascinates me the most about Luke and his company is their ability to gain such massive traction in a saturated market such as coffee and CPG as a whole. On the show, Luke peels back the curtain and brings up to speed on Fire Department Coffee Started, How It’s Going, and what the road ahead looks like. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comOrder my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgLearn more about Fire Department Coffee here: https://www.firedeptcoffee.com/