A Colombian Water Crisis (or '6 days into My New Role and this happens!'), with Dr. Natasha Avendaño, CEO Acueducto/EAAB, Bogota, Colombia

In this episode of Exec Exchange, host Piers Clark interviews Dr. Natasha Avendaño, the Chief Executive of Acueducto in Bogota, Columbia. Natasha shares her compelling story of stepping into her role only to face an immediate water crisis due to historically low reservoir levels caused by prolonged dry weather. She discusses the strategies implemented to manage the water shortage, including customer engagement, imposing water restrictions, and gradually increasing water drawn from the Bogota River. Natasha highlights the challenges of communication and the public's response to the restrictions. The episode concludes with Natasha reflecting on the enduring impact of these measures and the lasting changes in water consumption behavior among customers.00:00 Introduction to the Exec Exchange00:39 Meet Natasha: From Economist to CEO01:36 Understanding Acueducto's Operations02:22 The Crisis Begins: Low Reservoir Levels04:43 Strategic Response to the Water Crisis06:30 Implementing Water Restrictions10:10 Customer Engagement and Long-term Impact11:17 Personal Reflections and Closing Remarks