A Connected, Dynamic, and Sensible, Luxury Driving Experience: Meet Melody Lee, Mercedes-Benz CMO

Melody Lee, Mercedes-Benz CMO, first started her career early on with Cadillac. This smart, dynamic woman has a knack for sensibility and who is the luxury automotive customer in mind. After leaving automotive, her creative marketing work at Shiseido for Laura Mercier, Herman Miller with American modernism furniture you know and love, and a design company working with Ace Hotels and Gucci to name a few. But what do all of these places have in common? Melody Lee has that branding DNA, where she's focused on enriching the meaning in life beyond the transactional. At Mercedes-Benz, Melody is looking at how this 2nd largest purchase is an emotional decision. It's not just a vehicle-- it's connected to the driver's freedom, lifestyle, and family. Watch and listen to learn more about her career influences and how she arrived at where she is today. Get more What Drives Her here: https://agirlsguidetocars.com/?s=what+drives+her Join our newsletter: https://agirlsguidetocars.com/join-our-newsletter/ And find more on our socials! facebook.com/agirlsguidetocars instagram.com/agirlsguide2cars twitter.com/agirlsguide2cars tiktok.com/agirlsguide2cars  What Drives Her by A Girls Guide to Cars is wholly owned and produced by A Girls Guide to Cars, LLC. Executive producer, Scotty Reiss, Producer Natalie Merola, Editor Stephanie Howard. Find more stories about women who are changing the auto industry from the inside here. Follow us on Instagram, Facebook and YouTube. Catch every What Drives Her Podcast in video on our podcast channel on YouTube. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.