A Conversation with Dean Leffingwell and Geoffrey Moore

from Business Agility Now Podcast · host Scaled Agile

In 1995, author and advisor Geoffrey Moore released Inside the Tornado, the second book in his popular three-part marketing series that offers strategies to get products into the mainstream market. Twenty-five years later, is the guidance in the book still relevant? In this episode, Dean Leffingwell takes over the mic to find out from the author himself—and to ask some other burning questions.

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This episode is 18 minutes long.

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This episode was published on January 5, 2021.

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