A Conversation With Georganne Bender - What Families See That Funeral Homes Often Miss

What do families experience during funeral arrangements that we, as funeral professionals, may not even realize they are experiencing?Tonight, we are joined LIVE by retail and customer experience expert Georganne Bender for a conversation about the things families see, feel, and remember—and the details funeral homes sometimes miss.We spend so much time looking at funeral service from behind the arrangement desk. Tonight, we are turning that around and looking at the entire experience through the eyes of the family walking through our doors.What are we doing well? Where could we improve? And what can funeral service learn from the world’s best customer experiences?