A Conversation with Ivan Pollard, Chief Marketing Officer of General Mills.

Does branding still matter? Is retail dead? When does a company need a CMO? Who is bringing back the magic of creativity? If you want to better understand people, brands and the future of marketing, listen to our conversation with Ivan Pollard, Chief Marketing Officer of General Mills. Ivan believes that the future is rather bright for large, traditional scale players, such as his very own company. He also believes that creativity, equity, and relationship building are essential ingredients for long-term brand success, critical qualities often overlooked by many agencies and the start-ups they chase. These are just a few of the topics Ivan and JP Kuehlwein, leader of the Marketing Institute at The Conference Board, cover in this fascinating discussion. Tune in to hear Ivan's position on whether the role of the CMO is evolving, should the "FANGS" (Facebook, Amazon, Netflix, and Google) be disbanded, and (breaking news here!), what does Ivan eat for breakfast?