A Conversation with Martina Barth - IGLTA

Martina Barth, Group Sales Manager of the Liz McGrath Collection, and Graeme Watson explore the world of hospitality and tourism discussing the impressive collection of five-star, boutique hotels in the Western Cape that Martina represents. From the ways in which the pandemic has impacted the industry, to the importance of providing a safe and welcoming space for LGBTQ+ travellers, this podcast dives into the nuances of global hospitality and the importance of being inclusive and understanding different cultures. Whether you're an industry insider or just looking to get a better understanding of the hospitality industry, this podcast is sure to provide you with an enlightening and informative listening experience. Martina noted that Constantia is the oldest wine region in the Southern Hemisphere and urged people to visit the properties in the area. The hospitality industry should strive to be hospitable to everyone, regardless of their background, and it is important to ensure that marketing material is inclusive and represents all communities. The IGLTA, which is a leading network of LGBTQ+ tourism businesses, works to create safe and welcoming spaces for the LGBTQ+ tourism community to travel worldwide. To further this goal, the IGLTA has launched a new division called IGLTA Accredited, which will start off with hotels and provide an IGLTA Accredited stamp to those who have gone through a vetted system. The pandemic has caused many changes in the tourism industry, such as the realisation that people can accomplish just as much work without having to travel and the importance of taking time for oneself and for loved ones. The pandemic has also taught the importance of being flexible with policies, having a two-way dialogue, and embracing virtual communication. In addition, the IGLTA is working to increase its presence in African countries even though some have laws against LGBTQ+ rights, and is hosting its biggest convention ever in October in Puerto Rico. Finally, Martina encouraged businesses to work with young entrepreneurs to help them get into the tourism industry. One of the key takeaways from the conversation between Martina Barth and Graeme Watson highlighted the importance of being inclusive and understanding different cultures, which is essential for the growth of the tourism industry. Martina can be reached on [email protected]. Hosted on Acast. See acast.com/privacy for more information.