A Conversation with My Father About BS

I sit down with my father, Steven O. Hoffman for a conversation about his recently published book: "The Reality of BS (Big Sales, That Is!)" We discuss the process of writing the book and some of the major tenants in it, including the power of people, why value is more important than price, the human motivations of fear and greed, his pillar of "ROC" and more.We also talk about how some of the sales lessons in the book really are life lessons, many of the same ones that he taught me as a kid.You can buy the book on Amazon here: https://www.amazon.com/Reality-Bs-Big-Sales-That/dp/1532083297/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1572802004&sr=1-1Support the show (http://HoffmanShow.com)